I'd like to elicit your thoughts on a new name for my bidness. A few guidelines might help you focus on something that is catchy and speaks to what the business is about.
First, I'd like the co. name and the website to share the name. So to the degree it is possible the name should be "eezee unuf to spall" that any average goober could mesmerize it and type into a pooter.
Second, the concept to keep in mind is NOT detailing. Rather, the unifying theme is "restorative paint refinishing". Some of my clients have marveled at the metamorphasis of their car's paint. In many cases, the transformation has been dramatic. Further, my tagline is "A Nearly New Paint Shine, at a FRACTION of new paint price". A retired neurosurgeon in PHX said, "You've saved me thousands of $$ on a new paint job" It is sorta like the "Phoenix, risen from the ashes" thing.
I intend to elevate and redefine this service category. This means you don't play like the other guys. This means using a different vocabulary and creating a verbal and visual image which sets your business apart. I gotta tell ya, if someone had told me 15-20 years ago that I'd happily fork over $5 for a cup of coffee at someplace called Starbucks, I'd have looked at'm like they were from another planet.
Another point. The name should stay away (unless really Kewl) from every day descriptive terms "prettyshine, crystalshine" etc. These can easily be usurped and litigated. Rather, outta the box names, are better. As an example, I've been seriously thinking about "PhoenixSystems" (alluding to the earlier mention of Phoenix) as an interesting name. Hope this gets the juices flowing.
'Nuff said. Sounds a little overly dramatic, but those are the conceptual guidelines.
Remember, there are no BAD ideas!! This is brainstorming, so no poo-pooing names. Let'm roll.
Lastly, by posting your ideas here, I'm assuming you are offering the name for use. ~0
Thanks
Dave
